After over 25 years working in digital marketing, we had the opportunity to develop projects for clients across many industries. Real estate and contractors became a core group of our clients as we created platforms that enable them to leverage their digital presence in each respective field. The approach to contractor website design is different from developing websites for healthcare or financial industries. SEO plays a crucial role in all, but it is customized per industry. Understanding the goals of contractors and their marketing journey helped us create sites that not only perform but also transform their business and allow entries into markets for projects they have not previously been able to secure.
We will divide this post into two sections – one dedicated specifically to contractors in the B2B sector and one targeting those who deal primarily with consumers. If you are interested in learning more, schedule a meeting with our team.
General Contractor Digital Marketing and Website Development
Our North Carolina and other national clients include general contractors and subcontractors who look to elevate their online presence to not only attract larger and more prominent projects but also to bring in talent, both in-field and in-office. A good website design can help, but it is never limited to the visual portion.
Fundamentals of a Good Contractor Website
Just like in construction, any future success starts with the foundation on which the website is built. From photography to engaging content, we help clients secure their presence in the market they are serving and take extra steps to ensure that the site is the best reflection of their culture and their brand.
Bringing in the SEO
To be found for multifamily construction, healthcare, or education, you need to build pillar content backed by experience in the respective field, visualized with extensive portfolios. These, tied to the locations you are serving, will help you establish a presence in the area. You may wonder how this may play a role in a bid-based environment? You won’t always be able to include all of your past projects and extensive photography into limited-size presentations, so that is where your website comes in. The bios of top leadership and project managers are often visited on the construction site as a verification process for many bid projects. These and many other strategies help you improve your overall market presence and verify your credibility.
Giving You the Platform to Grow
As your organization expands and enters new markets, the website grows with you. We give your team a tool that can be utilized to update pages, expand portfolios, and manage careers. Sites are built using WordPress CMS backed by the Elementor builder to make the website maintenance seamless for your internal teams. And if you don’t have the capacity internally to keep your site’s content up to date, our team at Lion Tree Group is always available.
Website Development for B2C Contractors
And while the main principles of website development mentioned above still apply, the SEO approach is a bit different when it comes to the highly competitive home improvement market. This area has historically seen some of the highest costs of marketing, and having a great website is nearly an expectation.
Putting SEO First
Websites for homeowner services have to be developed with SEO in mind. This very competitive market demands a great website structure, content, and message. Consistently expanded content will help improve the traffic volumes on the website, resulting in better organic SEO performance in the local market. The “set it and forget it” mentality no longer applies, and in order to stay competitive in the digital realm, you have to commit to ongoing SEO.
Turning Site Visits into Conversions and Digital Marketing Principles
Each visitor located in the area can be a potential client. Creating an information flow on your site and following best UX practices will help with conversions. If your site is new, using tools like Google Ads can help secure the initial leads and grow experience and portfolio to eventually become a self-supporting platform.
Stunning Visuals That Support Your Experience
Portfolios that showcase a range of services, quality, and experience are crucial in the business-to-consumer market. In order to encourage visitors to reach out via phone call or a form, they need to feel compelled that your organization is the right match for their needs. From luxury home builders to plumbers and electricians, we have created websites that secure outstanding client leads and consistent volumes.
If you are interested in transforming your site into a digital powerhouse, reach out to our team.
