It’s hard to define what makes a website to be considered “the best”. Perception of website design is often subjective and influenced by our preferences and style. Our goal this year is to build websites that are functional, original, and always best representing our clients and their brands. Looking at some of the design award sites, they are undoubtedly beautiful, creative, and very unique. In reality, websites we build for our clients have to do more than create a sense of shock, they almost always are built to generate more business. We want the sites to be as unique as possible, with beautiful large and unique fonts, bold layouts, and incredible video and photography. We have to balance these designs with SEO and friendly UX and take into consideration ADA elements. And most importantly, our clients have to love it as well. So here is a look at the best-designed websites that are realistic, and functional and convert visitors into leads and sales.
Here are 10 examples of the best websites created in 2024:
1. Mounds
City: Madison
Industry: PET SUPPLIES
This pet site marries the cuteness of a golden retriever with the functionality that a pet food manufacturer and a retail store require. This site is clean but the boldness of the brand font adds confidence to the layout. The bright red color of Mounds stands on its own but brings in even more punch when married with textured backgrounds. It’s a great site that makes it easy to access retail locations, find options for your pet and apply for a job. The “About” page is fully dedicated to the amazing Mounds employees and their passion for working with animals. A few lotties add animation and movement to this website.
2. Godfrey and Jones
City: Raleigh
Industry: POOL CONSTRUCTION
This site immediately immerses you into a world of comfort and relaxation. You’ll notice very subtle movement in page section transitions, high-end font pairings, and a unique slider. This site carries a full portfolio of completed pool projects as well as a wide selection of available fiberglass and concrete pools. The menu adds an interesting element to this website and although we have selected to use a burger with a full-width menu, it serves the customers very well by showcasing most of their products in a single click.
3. Procopio Homes
City: Gambrills
Industry: HOME CONSTRUCTION
This website is a showcase. It uses photography as the main medium. The backgrounds, fonts, and colors were carefully selected to complement this website’s design but not take anything away from the stunning photography. There was a large effort placed on balancing the amount of written content to best serve the SEO but to work well with the photos of custom homes, and continue keeping them on the forefront.
4. Lasting Skin Solutions
City: Fitchburg
Industry: Beauty and health
This website is a great example of where bold brand colors can make a design more challenging. This design balances the strong brand with neutral photography and background tones to create a calmer environment. Any health and beauty site needs to build a sense of trust and this site accomplishes this perfectly with a unique use of photos and copy.
5. UC Land for Sale
City: Nationwide
Industry: Real Estate
What makes this site one of the best-designed websites is its functionality, UX and custom mobile navigation. This site behaves just like an app on mobile devices. Its clean and modern look, use of custom maps, geolocation, and many other features make it a well-thought-out design.
6. Kayser
City: Madison
Industry: Automotive
Beautiful, clean and well-balanced site with just the right amount of video and animation to create interest without overwhelming the user. This site features a nicely designed history timeline, employee portal and a dealer locator.
