The marketing landscape has been changing rapidly in recent years and 2023 brings even a further shift in the marketing approach. Technology will continue playing an increasingly important role as brands are competing for the attention of their customers. In 2023 businesses will be obligated to get out of their comfort zone and embrace the new trends in the marketing industry.
Digital technologies such as artificial intelligence (AI), machine learning (ML) and automation are now an integral components of modern marketing strategies. Consumers are becoming more empowered than ever before; this means brands need to focus on creating meaningful relationships by delivering relevant content tailored specifically for each individual’s needs and interests.
There are several key trends that will shape the future of marketing efforts in 2023. The success of any business relies on its ability to anticipate changes in the market environment and adapt accordingly.
1. Influencer Marketing as a Tool to Reach Your Audiences
The prevalence of social media platforms has greatly facilitated the growth of influencer marketing. Studies have shown that consumers are more likely to trust advice from an independent source than traditional advertising campaigns. Partnering with influencers can help differentiate your company’s message while enhancing your product’s credibility. This goes beyond e-commerce. Service-based companies can effectively leverage their social media presence and build brand trust.
Using social engagement platform tracking can help you gain valuable insights into consumer trends and preference.
The prevalence of social media platforms has greatly facilitated the growth of influencer marketing. Studies have shown that consumers are more likely to trust advice from an independent source than traditional advertising campaigns. Partnering with influencers can help differentiate your company’s message while enhancing your product’s credibility. This goes beyond e-commerce. Service-based companies can effectively leverage their social media presence and build brand trust.
Using social engagement platform tracking can help you gain valuable insights into consumer trends and preferences.
2023 will also be the year of micro-influencers (also called nano-influencer with followers falling between 3,000 and 10,000). Investing in micro-influencers is becoming an increasingly viable option for businesses due to the direct reach and affordability. If you don’t know where to start with influencer marketing, reach out to a local agency as they have access to tools that make the program easily accessible.
2. Improved Mobile Experience
First important mobile experience update from Google came in 2019 and today it’s expected that all websites are mobile friendly. Continued importance will be placed on bettering mobile performance, making it a key area for businesses to prioritize when looking at their marketing strategies.
Focus on providing a seamless and consistent user interface across the mobile platform as the increased referral from social network will put mobile interaction at the forefront. This goes beyond optimizing websites for speed and responsiveness.
Progressive Web Apps (PWA) will be the next step in improving mobile experiences.
PWAs are basically websites with enhanced features and improved mobile functionality, allowing for a better UX. PWAs allow companies to tailor their website design based on visitor behaviors. This optimizes user engagement and improves customer retention rates. PWAs are supported by all browsers without requiring downloads or installations, still offering the same user experience as an app. Especially in the e-commerce realm, website design on mobile will be shifting towards Progressive Web Applications.
3. Expanding Content Continues as a Major SEO Trend
Content creation in here to stay and to continue ranking, you will need to stay current with your blog content. Expanding content on your website will be one of the key trends that marketers will utilize as part of their overall winning strategy.
Creating quality content that is well researched, relevant and written at the right time will help you generate valuable web traffic that further supports your SEO efforts. Big change coming in 2023 is combining your written content with a supporting video. This is a new approach and Google will be looking for more video integration in your overall marketing strategy.
When talking about blog and content writing, we understand that you instantly think about the widely accessible AI tools. We believe that as the AI tools get better the AI detections tools will continue to improve. Google will always favorize custom, human-written content. If you or your agency are utilizing the power of AI to write, make sure that you check it using tools like Writer or Copyleaks to verify it’s considered as human-written.
4. Short-Form Videos Will Lead The Way
If you’re not a fan of TikTok, unfortunately at some point in order to stay relevant in your marketing efforts, you will have to consider leaving your feelings behind. Nearly every social media platform is now introducing vertical short-form video content. From Facebook and Instagram Reels to YouTube shorts, you can reuse the same content across many platforms. Video content is rapidly becoming an increasingly powerful marketing tool.
Shorts provide viewers with concise information about your product and service and instantly build brand confidence. Pairing this strategy with promoted posts and sponsored micro-influencer content will assure you have a winning social strategy. In terms of SEO, short-form videos also allow for more keywords and tag introductions, which could help you increase visibility.
The beauty of social content is that you don’t need a huge investment in tools and equipment to create them. The more genuine the video, the better the engagement from your audience. Watch for our future articles about creating successful short-format videos.
5. Utilizing Social Media as a Customer Service Tool
As consumers become more reliant on digital channels for their communication needs, businesses have to adapt a new strategy of engaging with customers via social platforms. Bigger brands will have to dedicate team members to moderate the requests generated via social apps. This trend is not entirely new to 2023, but with the growing emphasis on social commerce, you will need a fully developed strategy to add customer service at a social level.
Using social media to improve customer service also demonstrates brand’s commitment to their clients and quality of product or service.
6. Social Commerce Will Gain More Popularity
Social commerce refers to transactions that take place directly via social platforms. This method of selling has several advantages as it is an instant connection between the impulse driving the purchase and the sales transaction. Offering better or personalized discounts is possible in real-time and this effectively creates an even-better experience for the end-user.
If you are in the direct-to-consumer product market, social commerce is something you need to consider as a part of your 2023 marketing mix.
7. Investing In AI Automation And CRM For Better Trendspotting
Due to the large segmentation across all marketing media, to continue effectively budget and invest your marketing dollars you will need a more sophisticated CRM software to help in your future decisions. We strongly believe that data drives all effective campaigns, and we highly rely on past trends and future trend predictions.
AI driven software allows marketers to automate tasks, analyze data faster and more accurately, and deliver personalized customer experiences at scale. With AI automation you can track customer behavior on a much deeper level than before offering opportunities for personalized content. GPT-4 is coming and this technology is sure to disrupt the effective marketing market.
9. Focusing On Custom Retention
Clients will be loyal to brands that care and show growth, social responsibility and great customer service. Customer retention costs less than gaining new clients. Brands need to focus on keeping in touch with their current client base and continue foster these relationships. With better tech on the CRM side, companies will be able to deliver more customized solutions and help with customer retention.
10. Social Responsibility And Reputation
Social responsibility has been on the forefront since 2o21, and it will continue to be an important topic for clients in 2023.
Brands must not only understand their responsibilities when it comes to making ethical decisions but also how they can use these values to positively influence customers’ perception of their brand.
From reducing environmental impact through sustainable practices or providing support for underprivileged communities, social responsibility has to be a part of every brand’s mission and not just for marketing purposes.
Staying ahead of the curve when it comes to market trends is essential for success for any brand in 2023. New tech, AI and influencer marketing are shifting brands even further into embracing technology as an integral part of their marketing strategy.
