Website for Lubrication Equipment Manufacturer

The main goal of this website development project was to combine the extensive categories into an easy-to-browse site.  With thousands of products in the inventory, our team focused on simple visuals and advanced filtering options to help users navigate the options without feeling lost or overwhelmed. 

We were able to combine multiple products under each category and turn to variables vs. listings each of the products separately.  This significantly streamlined the navigation and created a much more user-friendly site.