Undeniably, WordPress is one of the most popular content management systems (CMS) across the globe. As of February 2025, WordPress powers approximately 43.6% of all websites, which translates to over 506 million live instances. Clients always wonder what platform is best suited for their project and we can say with confidence that WordPress is one of the more reliable CMS options and the longevity of the platform has never been our concern. All of the downfalls of sites built with WordPress are generally related to keeping the platform up to date, shared hosting environments, and lack of proper security on the web, host, and server level. When maintained and installed correctly, WordPress is an enterprise solution that comes with a very important added benefit of some of the best-performing SEO. Let’s break down why our experience with WordPress-built site has been nothing but positive.
Benefits of Using WordPress
User-Friendly Interface
One of WordPress’s biggest strengths is its ease of use. Those with minimal technical knowledge can still develop and manage a website without code. The intuitive dashboard has been consistent for decades and allows for upgrades without the need for additional client training.
Customization and Flexibility
WordPress offers thousands of themes and plugins but the largest benefit of working in WordPress is complete customization. Our agency always starts the project with a blank installation without any pre-built design templates. We use the lightest possible installation theme that’s required from the WordPress functionality perspective and completely customize the site to our client’s needs. This way, each site is unique and delivers the best UX for its audience.
SEO-Friendly
Search engine optimization (SEO) is a separate subject and we can write very long articles about how WordPress paves the way for the most SEO-friendly sites. From our experience working in website development for over 25 years, we have yet to encounter a platform that would allow for a comparable level of success when it comes to creating the best-performing sites. Discovery on Google is still the primary marketing desire and if that’s the result you’re looking for, you should consider WordPress as your development platform.
Large Community and Support
Open source no longer means free and cheap. What other CMS has access to millions of users and developers worldwide who offer support, tutorials, and forums? Any question or issue you may encounter when developing with WordPress can be easily resolved with just a single click.
Scalability
Initially designed with a main focus on blogging, today WordPress powers the most complex websites and eCommerce stores. Due to its flexibility, WordPress can scale as your business grows. With the right hosting, optimization and configurations, WordPress websites can handle significant amounts of traffic without compromising performance.
Challenges of Using WordPress
Security Concerns
This is probably the most common question our clients ask when discussing the development process. WordPress can be as or more secure than some of the most reliable platforms when built and managed correctly. Hardening a WordPress site does not only include installing a security plugin. There are multiple steps taken on the website, host, and server level that secure back-end access to the site. This is the main reason companies work with an experienced developer and host the site on reliable, high-quality servers.
Performance Issues
While WordPress is scalable, poorly optimized themes and excessive plugin use can slow down website performance. This issue is highly related to the back-end administrator rather than the downfall of the platform itself. Cache, image compression, and quality hosting will help maintain speed and efficiency. For managed sites, we don’t allow client users to install additional, often free, and unreliable plugins without prior consultation. This assures their website continues to perform well and stays secure as most vulnerabilities come from plugin installations.
Frequent Updates
WordPress regularly releases updates for security and performance improvements. Performing these updates is crucial but can sometimes cause compatibility issues with existing themes or plugins. Working with a web development agency like ours alleviates this concern as we take on the theme, plugin, PHP, and other updates to ensure uninterrupted performance.
Learning Curve for Advanced Features
WordPress is no doubt beginner-friendly but mastering the advanced features, such as custom post types, API integrations, and advanced SEO strategies, requires technical knowledge. That’s where working with an expert WordPress developer makes the most sense. While it might be easy to develop a single-page site using a visual builder, creating a complex website encompassing many dynamic elements and including several APIs is better left to professionals.
Powerful, reliable, efficient and limitless is how we would best describe working in WordPress. From the user-friendly and customizable interface to endless development opportunities and unlimited integrations, this CMS will continue to revolutionize the website development landscape. Our agency turns to WordPress for even the most complex development projects.
